PocketMedic is a digital platform that allows clinicians in primary, secondary or community care, to send film-based prescriptions to patients to help manage their chronic disease. These can be watched on mobile phones, tablets or PCs.
In 2013, eHealth Digital Media ran a service evaluation in a busy, NHS hospital physiotherapy department. Patients who watched films demonstrating the exercises that they needed to do and who provided feedback about their pain and activity levels, needed fewer appointments than a control group and were significantly more engaged with their recovery. The therapists saw more patients and – as a result, the department saved time and money.
eHealth Digital Media has since run further service evaluations in partnership with NHS clinicians. The clinicians tell us what they need to support their patients and we make films to deliver that support. Evaluation results seem to indicate that engaging, interactive content can help tackle the burden of chronic disease in the community. A full clinical trial is happening in 2016, run by Aberystwyth University and Hywel Dda University Health Board to test intial findings further.
Meanwhile…around the UK, clinicians are prescribing content about conditions such as: type 2 diabetes, COPD, heart failure, wellbeing, chronic pain and cancer survivorship. Content is being developed all the time – a series about lymphoedema is currently in production and more detailed content about diabetes – all driven by clinician demand.
To make prescribing information as quick and easy as possible, we are working towards a goal of integrating our content onto clinical desktops and making it accessible directly to patients through their surgery.
Patients report feeling more connected, engaged and informed. Clinicians know that the information being sent to their patients has been created by the NHS for the NHS.
PocketMedic provides expert content across a large patient population at a relatively low cost via a Health Board or CCG subscription.
- It is compatible with the existing Primary Care Quality and Outcomes Framework (QOF);
- It is properly evaluated by clinicians according to Good Clinical Practice Guidelines and appropriate ethics and R&D permissions;
- It provides access to expert information, focusing on aspects of behavioural change and lifestyle modifications early on in a diagnosis. This can be ‘prescribed’ by clinicians who may not be expert in a particular area.